DLF India
Riverside | Ad.Wright Communications
The Objective
DLF Riverside is a luxurious and resort-style residence that offers a tranquil escape from the bustling city of Kochi. Despite its diverse amenities, units were not being snapped up fast enough. To better appeal to the main target audience of families seeking a peaceful retreat, appointed agency Adwright sought to articulate Riverside's USPs on a functional and emotional level, highlighting the exceptional lifestyle benefits of dwelling in this exclusive community.
The Solution
Anchoring on notions of opulence, quality time, and relaxation, Adwright accentuated the serene allure of Kochi's backwaters, presenting DLF Riverside as an unparalleled monument of luxury living. The end goal was to weave an engaging narrative that echoed with prospective buyers yearning for a distinct and refined living experience.
Concept #1:
Nestled in the heart of Kochi is an abode that has been designed with your comfort in mind. A sanctum of peace and privacy amidst lush greenery and serene waters, DLF Riverside is a resort-style residence that flows intuitively with its natural surroundings. Resting languorously on its palm-fringed coast with a network of waterways trickling inland, we forge a connection between river and residence, human and nature.
Relax and rejuvenate as the shimmering backwaters calm your body and the verdant greenery restores your sense of well-being. This is a moment of meditation, a harmony of mind and body, nature and nurture. A true treat for your senses, we invite you to experience this oasis of quietude amidst contemplative landscapes.
Concept #2:
Encircled by exquisite landscapes and equipped with cutting-edge amenities, DLF Riverside allows the river's rhythmic flow to guide your pace of life. Witness the city light up as the sun descends – brilliant, dazzling, sublime.
From our sprawling sky decks to wellness-promoting Ayurvedic amenities, we invite you to indulge in the freedom of space, revel in the stunning views of the vibrant city, and find peace of mind in the serene backwaters of Kochi. That is what we offer: an unmatched, breathtaking experience that empowers you to live your best life.
Agency: Ad.Wright Communications
Graphic designer: Feng Ling
Copywriter: Cherilynn Tan