Ad.Wright Communications

Rebound Electronics, a respected powerhouse in the semiconductor industry, has built its reputation over the decades on the mastery of established technologies. By 2022, they had set their sights on increasing their market footprint — but how?

To disrupt the market, Rebound Electronics chose to establish a subsidiary committed to the distribution of unique, authentic, and high-quality components. With branding agency Adwright, this offshoot was designed from scratch, with a commitment to both product excellence and brand potency.

Following an exhaustive brand audit conducted with Rebound's regional KMP, the agency proceeded to unify the brand's global communication strategies. The key insights from this collaboration were distilled into an extensive brand guide that encompassed:

• Brand name
• Brand story
• Brand values
• Product catalogue
• Product brochures
• Logo

Agency: Ad.Wright Communications

Graphic designer: Cheryl Ong

Copywriter: Cherilynn Tan