Ad.Wright Communications • 29 July 2022

Why Should You Care About Inclusive Marketing?

Inclusive marketing refers to marketing that considers diversity in all forms, including but not limited to race, nationality, religion, gender, sexuality, income, and disability. Ideally, marketing campaigns should resonate with people from...

Ad.Wright Communications • 24 August 2022

Brand Safety: Coping With Misinformation

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

In this digital age, a single click of the “share” button disseminates a piece of false information that can have far-reaching implications...

Ad.Wright Communications • 27 June 2022

The Art of UX/UI Design

45 seconds. This is the average amount of time internet users spend on a web page. Needless to say, the time window to successfully entice users to stay on a site is extremely narrow. In this digital era, websites are associated with brand...

Papercranes Design • 13 November 2022

5 Ways of Using Habit Trackers

All habits boil down to the repeated performance of a particular behaviour, and when it comes to building and breaking habits, using a habit tracker is indisputably one of the most effective ways to do so. For the uninitiated, here’s a guide on...

Papercranes Design • 1 July 2022

4 Ideas for Washi Tape That’ll Stick With You

If you’re thinking of adding a little flair to your journaling, cards, or letters, look no further than introducing washi tape to your crafts! Washi is a multipurpose traditional Japanese paper made from natural fibres, featuring a beautifully textured surface...